Sri Lanka: the outgoing reelected but the tension is high

Sri Lanka’s outgoing president Mahinda Rajapakse has been re-elected, state broadcaster Rupavahini reported. “It’s a resounding victory for the president” . Even though the formal announcement of the electoral commission is not due until later today, the spokesman for the head of state, Chandrapala Liyanage, claimed that Rajapakse won the presidential election with a majority…

Read More
Strategies for Sri Lankan Consumer Engagement

Personal Marketing Strategies for Sri Lankan Consumers

In Sri Lanka, over 80% of consumers prefer brands that offer personalized experiences. This shows the power of understanding consumer needs and creating targeted marketing strategies. Brands like Lux, Rexona, and Sunlight are succeeding by making personal connections with their customers. Facing a market full of choices, the challenge for marketers is to stand out….

Read More